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How Top Federal Contractors Win With Video Marketing: Seven Steps to Building Your Buyers’ Trust through Storytelling

As a lifelong DC-area resident who has built a career in marketing, I have fended off many requests over the years from aspiring Federal contractors to help them market their wares to the government. “I don’t know anything about marketing to the government,” I would tell them. “I can’t help you.” I could not have

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Five Website Enhancements to Win More Federal Government Contracts

Five Website Enhancements to Win More Federal Government Contracts

GovCons who leverage online marketing lead the pack.  87% of federal decision-makers use search engines to find products and services—based on data from a leading research firm, Market Connections. This alone is causing government contractors to reconsider their approach to engaging with federal buyers. How to Improve Government Contractor Marketing Since government buyers and influencers

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Making the Most of Your Debriefing: Top Tips for Smart Contractors

Debriefings are a critical tool in any federal contractor’s toolbox.   As a threshold matter, they are a useful (if not mandatory) first step in many bid protests, helping contractors gather the information they need to substantiate protest arguments.  But debriefings are a useful information gathering tool outside the protest context as well.  Indeed, they are

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Ready for FY22? Think Again!

Building a Winning Strategy for the New Federal Fiscal Year: Key Steps to Secure Contracts and Drive Growth

A strong Federal Fiscal Year Business Strategy is essential for success in government contracting. As the new fiscal year begins, businesses must adapt to shifting priorities, budget allocations, and emerging opportunities. Without a clear, proactive strategy, companies risk missing out on profitable high-impact contracts and key partnerships. Our guest blogger, Kevin Hoey, walks us through

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