You've probably seen this at the doctor's office or ER, especially if you've been there with kids. Here's why it matters to you now.
If you do business with the Federal government, this question How did FY20 rate on the GovCon Pain Scale for you? is vital for your survival right now. Here’s why.
If you’re wrapping up from the Federal fiscal year that ended on September 30th, and you’re just honestly ignoring how it feels, because there’s no point: it wasn’t what you wanted, let’s move on, Mistakes Were Made…
They call it “Gut Feel” for a reason. Stop. Listen.
One of the many lessons I’ve learned this year in the personal development course otherwise known as “Pandemic 101” is this:
The feels are smart. They’ve been telling me, showing me, what needs attention.
Every time I ignored the twisting gut, I’m too busy, no time… it all got worse. When I slowed down, noticed problems and pain, and paused to fix stuff that was clamoring for my attention, everything got better. Business, life, mindset…and that precious thing, sleep.
Did you, or someone you love, ever have a health scare? And look back and realize how long you ignored the signs?
What would you give if you could turn back time, even a little, and make that call, see the specialist, get a clear diagnosis?
What would be different if you had?
Apply that thinking to Federal FY20, the year that just finished, and is gnawing at your gut and you’re ignoring.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker (1838-1922)
What if you could get 50% more business development resources for the year to come, and spend them any way you want, without spending a dime?
To go forward, start by looking back. This is the time of year to do your Federal marketing Hot Wash. You know, the “after-action” review. No shame, no blame. Just a calm, honest, reckoning with you and your team.
There are six steps to doing it — get those HERE.
But start by asking yourself just ONE question: What percentage of your Federal revenue was won because of strong relationships?
I polled over 500 govcon CEO’s this year, at over a dozen events in October alone. Every time, the vast majority of answers flood the chat box: “90%” “95%” “85%” “100%”
If you look back at your marketing and BD spend, and too much of it was spent on stuff that didn’t help you find the right people, get in front of them sooner, and strengthen relationships…
YOU ARE NOT ALONE.
But now you have a head start at changing that.
How do you feel now?
RELATED: Curious about “gut feel”? Google “vagus nerve” or even check out Fabio Sinibaldi’s article about its role in supporting the mindset of mastery.