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(Second Edition) Chapter One
Many GovCons use databases to look for their next opportunity, and can waste THOUSANDS of dollars and hours when they are not awarded the work they desire. This is what I call the “Data Distortion Effect”. Instead of looking at databases asking, “What Can I Bid?”, winners focus on the right question: “Who’s my buyer”. Winners know that you do business with people, with needs, fears, and priorities not found in a database. Our services help you build the relationships with your ideal buyers, so that you can win more Federal business…faster!
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