Get to know the Government buyers and influencers who are making contracting decisions
Learn how to connect with Government buyers who make contracting decisions.
Winning Federal contracts requires more than having the best product or service at the best price. It involves research and building relationships with the right government buyers and influencers in every office, location, or agency where you want to do business!
Download your copy if you want to....
- Win Federal government contracts
- Stop losing bids because you "didn’t understand the requirements”
- Increase your win rate
- Get more contract extensions, renewals, organic growth, referrals, powerful partners and profit
Download our Government Contracting Persona Guide!
Know the 5 Critical Roles in Government Buying
Each role brings a unique perspective, authority, and set of priorities to the table and your ability to connect with them makes — or breaks — your efforts to win government contracts.
In this guide, we’ll explore the five personas (government buyers and influencers), what they care about and how you can build strong, trust-based relationships with them that lead to contract awards and business growth.
Government Buyers Covered in This Guide
Small Business Specialist (SBS)
These specialists guide business operations, marketing, financial management, and compliance. They also offer strategic advice on engaging with government buyers to ensure long-term success. Learn how to maximize your relationships with these advisors.
End User
These are the ultimate customers. The more of them you know and the more who know you, like you, the more successful you’ll be. Learn what they care about and how to get to know them.
Industry or Prime Contractors
These are large – or small! – companies who hold (or want to) a prime contract with the government customer and already have relationships with key government buyers at every level. Learn their motivations and how to build relationships with them.
Contracting Officers
These people manage the competition and contracting process, develop the requirements and evaluation criteria, and take all the required steps to publish the solicitation. Learn how they operate and how to work with them.
Stakeholders
These include base commanders, regional directors, CIOs or Cabinet Secretaries who are deeply invested in the organization’s mission and are concerned about efficiency, cost-effectiveness, and maintaining a positive public image. Learn what to do and not do when you meet with them.
Why Partner with Judy Bradt to
Get to Know More Government Buyers
Proven Track Record
Judy has over 37 years of experience in federal business development, including bid/no-bid decisions consulting services. Her substantial wins include helping a client win a $52 million prime contract with the U.S. Marine Corps in under four months.
Comprehensive Expertise
Judy has served over 7,000 clients across diverse industries and contributed over $350 million in Federal contract wins.
Tailored Programs
Summit Insight’s Federal Business Intensive program offers a guaranteed 10x return on investment and customized strategies to meet your business needs.