Background:
Since 1981, BRODA has designed and manufactured positioning and mobility chairs to help improve quality of life. The company was already a proud contractor serving the Department of Veterans Affairs, State Medical Facilities and Government Agencies. Their comfortable, functional seating accommodates each patient’s individual needs. BRODA also offers tilt and recline shower commode chairs, gliders, bariatric seating and custom seating.
Issues:
The company wanted more success in navigating the layers of potential contacts in the government business channel. “We needed to develop a solid methodology for ‘getting over the wall’ and identifying our key targets.
Summit Insight Solution:
“Through Summit Insight’s Lightning Launch program (now the Federal Business Intensive), we got a four-pronged “attack” approach with amazing amounts of ‘intel’ detail for our target facilities. What we liked best was the amount of customization that the Summit Insight team provided. This was not a cookie cutter consultation solution. They took the time to learn about our business and product line; and kept the interaction structured with a casual approach.”
We increased our Federal revenues by 47% this year. BRODA made significant changes to our Marketing Team to increase our online presence. Thank you! You provided us with terrific tools to make our contract successful.
~ Jessica Harding, Government Sales Manager, Broda
Results:
Broda increased their Federal marketing with a blended effort that included phone outreach, electronic e-blasts, and traditional mail. They learned how to present their product as a unique “value added” solution, and speak to their customers’ pain points.
“Since we completed our Lightning Launch and started to implement our Federal Sales Action Plan, we:
- Closed over $80,000 of new business in 90 days
- Generated over 100 new qualified leads
- Submitted over 50 proposals and quotes
Amazing ROI! Thinking about Summit Insight’s Federal Business Intensive? Pull the trigger!! I thought I knew the government channel, but, man, I had a lot to learn.
~ Thomas Cobb Customer Service & Inside Sales Manager
BRODA Enterprises, Inc.
Ready for this kind of success? Let’s talk. Contact Judy Bradt at (703) 627 1074 today!