Brand Trust: 5 Essentials For Federal Contract Wins

Join us and learn how to activate the power of your brand in GovCon! 

Federal decision-makers are notoriously risk-averse. When those buyers associate your company’s brand with quality and performance, you’ll have more opportunities for conversations and win more contracts.  Successful GovCons build brand trust to reach Federal buyers and primes, spotlight their value, lower perceived risk, and position for the win. 

 Host: Judy Bradt, CEO, Summit Insight

Special Guest: Simon Turner, CEO, Ocean 5 Strategies

Simon is the CEO and senior consultant for Ocean 5 Strategies, a growth-driven marketing agency serving government contractors.

The five most common problems Ocean 5 solves are:

1. Our messaging is outdated, vague, or too technical — we’re not connecting with qualified prospects.
2. Our website/digital presence is stale…and people are noticing.
3. Our messaging is inconsistent across business development and marketing materials…which drives away prospects (because how you do anything is how you do everything).
4. We’re not seeing ROI on tradeshow and marketing activities.
5. We need flexibility to pivot and reprioritize marketing activities as we go.

Includes link to a brand new guide, “The Complete Guide to Creating Brand Visibility for Government Contractors.”