Federal Sales Hot Wash Guide
Turn Last Year’s Spend Into This Year’s Growth
The Federal fiscal new year is here. Before you charge ahead, take a moment to look back.
A Hot Wash — a structured debrief of your past Federal sales activity — isn’t just about lessons learned. It’s about making sure every dollar you invested last year delivers a return. If you skip it, you’re leaving ROI from your marketing spend on the table.
Most businesses wish they had more budget for sales and marketing. The truth? You may already have it. By reviewing how well your results aligned with your spend, you can stop pouring money into things that aren’t working — and redeploy those funds into new initiatives, innovations, and the activities that deliver real wins. Imagine expanding your marketing without spending a penny more.
Download the Federal Sales Hot Wash Guide and set yourself up to make this your strongest year yet.
Inside This Free Guide
Everything you need to capture lessons from last year’s Federal sales, align your team, and turn reflection into action for the year ahead:
✅ A simple framework to guide your Hot Wash review
✅ Checklists to capture what worked — and what didn’t
✅ Questions to reveal hidden insights from your team (and yourself)
✅ A template to turn lessons into action for the year ahead
Includes:
- PDF Guide
- NEW! Presentation file with updated resources
- Three 30-minute video lessons you can share with the team to get buy-in and get started.
You’ll finish your Hot Wash with clarity, confidence, and a focused plan to win more Federal business.
Why It Works
Built on over 37+ years guiding companies to grow in the Federal market.
This isn’t theory — it’s a proven process refined with hundreds of clients, designed to squeeze the full ROI from your sales and marketing spend.
Get your full ROI: Stop wasting money on what’s not working and reallocate those dollars to proven strategies.
Structured reflection: Turns “gut feelings” into actionable insights.
Team alignment: Brings everyone onto the same page before diving into new opportunities.
Faster execution: Helps you skip false starts and focus on what works.
Future-proofing: Builds resilience into your Federal sales strategy.
You’ll stop wondering where your money went and start redeploying it toward strategies that increase your impact, expand your opportunities, and accelerate your Federal growth.
How This Guide Helps You
Whether you’ve felt the pressure of tight budgets, struggled to see results from your marketing spend, or simply want to sharpen your Federal strategy, this Guide gives you clarity.
You’ll learn what a Hot Wash really is — and why it’s the essential step to capture lessons, measure ROI, and align your team before diving into the new year.
With step-by-step frameworks, you’ll know exactly how to review your results, stop funding what doesn’t work, and reinvest in the strategies that expand your impact, strengthen your relationships, and win more.
What You'll Learn
The key ways a Federal Sales Hot Wash strengthens your strategy
✅ How to measure the ROI of your past year’s sales and marketing spend
✅ Which activities and relationships delivered the strongest results
✅ Red flags that show where money and effort were wasted
✅ Questions to uncover hidden insights from your team and partners
✅ How to turn lessons learned into actionable next steps
✅ Ways to redeploy budget into new initiatives without extra cash
✅ Quick-win tactics to double down on what works and cut what doesn’t
You’ll walk away knowing exactly how to capture the full value of last year’s investment — and how to use it to fuel smarter, stronger growth this year.
With This Guide, You Can...
✅ See where your sales & marketing spend delivered results (and didn’t)
✅ Free up resources for new initiatives and ideas you’ve been wanting to try
✅ Double down on the strategies and relationships that drive wins
✅ Align your team on clear priorities for the year ahead
✅ Enter the Federal new year with confidence, clarity, and momentum
Ready to Get More From Every Dollar You Spend?
A Federal Sales Hot Wash is your first move to stop wasting money on what’s not working and reinvest in strategies that drive results. Download the Federal Sales Hot Wash Guide today — and when you’re ready to go deeper, book your complimentary Federal Business Breakthrough Session. Together, we’ll pinpoint your goals, uncover hidden opportunities, and map immediate actions to expand your impact without increasing your budget.