Proven strategies to build visibility and trust in long federal sales cycles — even when there’s no opportunity on the table.
Webinar Overview
Want to understand what’s really happening in Federal contracting this year? Start with a ground-level SITREP — and the MicroEngagement checklist that keeps you in the game.
Join us for an insider look at the changes shaping 2025’s Q4 and beyond. Former Contracting Officer William Randolph reveals what’s going on behind the scenes — and the 10 trust-building moves that help you stay visible, credible, and ready when buyers finally are. >> MORE
Who Should Attend
- BD professionals seeking smarter follow-up strategies
- Small business owners who want to stay in the game
- GovCon consultants and marketers supporting sales efforts
- Anyone who’s heard “Not now, but stay in touch” — and wants to do it right. MORE >>
What You Will Learn
Even when buyers aren’t ready, mission needs don’t disappear.
Federal contracting success depends on showing up with value, relevance, and respect — especially when budgets are frozen and timing is uncertain.
Join us to discover what actually works in today’s buying climate to build lasting buyer trust. That includes:
✅ Why contracting officers go quiet — and how to stay top-of-mind anyway
✅ 10 low-pressure, high-impact follow-up strategies federal buyers welcome
✅ The long-game mindset to get remembered when needs finally surface
✅ How to keep showing up — without sounding pushy or desperate
…and get resources you can tap today to get on the fast track to the wins you deserve.
Webinar is complimentary. All registrants receive link to the recording.
Webinar Details
MicroEngagement Mastery: How to Stay in the Federal Game When No One’s Buying
What You’ll Learn:
✅ What is MicroEngagement, and why is it essential in today’s Federal market? Understand the role of consistent, low-pressure outreach in building long-term trust with buyers — especially when budgets are frozen or needs haven’t been defined.
✅ How are Contracting Officers and end users reacting to the current acquisition environment? Hear directly from a former CO what’s changing on the government side — and how those changes impact how and when you should engage.
✅ What are the 10 MicroEngagement Momentum Moves? Learn the follow-up strategies Federal buyers actually appreciate — and how to stay top-of-mind without being pushy or wasting time.
✅ How do you pace outreach when buyers say “we’re good for now”? Get a sustainable strategy to keep showing up with relevance — even if you won’t see revenue for months.
✅ Why is this Q4 different — and how should your capture approach shift? Gain situational awareness on the staffing cuts, purchase card freezes, and decision delays that are changing how small businesses need to show up and follow through.
🚀 Watch this session to learn how to keep your Federal business development pipeline moving — even when no one’s signing contracts.
You’ll leave with clarity, confidence, and a practical checklist that puts you ahead while others are sitting still.
Why This Matters
“We’re good for now — but stay in touch.”
If you’ve heard this lately, you’re not alone. But most vendors either chase too hard… or disappear completely.
This session gives you the roadmap to stay relevant and respected — so when the opportunity does come up, your name’s already at the top of their list.
Meet Your Speakers
Judy Bradt
CEO, Summit Insight
GovCon growth strategist, speaker, and creator of the Players and Layers® methodology
With over 37 years of experience helping businesses win Federal contracts, Judy brings practical, proven strategies to help you build trust, navigate complexity, and accelerate results.
William Randolph
Founder, Think Acquisition and MicroMarket.co
Former Contracting Officer & Career Acquisition Professional
William brings a candid, no-fluff perspective from inside government. With extensive experience across civilian and defense agencies, he knows what buyers really want — and how successful vendors stay visible, valuable, and relevant through long sales cycles and policy uncertainty.
✨ Reserve your spot for this complimentary 8/19 webinar and get on track to win more Federal contracts today!
Original broadcast date: August 2025