The easiest federal contract to win isn’t a new one — it’s the next one with a buyer who already knows and trusts you. As year-end approaches, Contracting Officers are under pressure to obligate funds quickly. That’s why vendors who are visible, familiar, and low-risk often win — even without being the cheapest. In this blog, you’ll learn how to reconnect with past buyers, restart conversations with quiet contacts, and ask for referrals in ways that are confident, professional, and completely natural. Plus, we’ll show you how one small $10K project led to nearly $1 million in awards — all because someone asked the right question. If Q4 wins are on your 2025 growth plan, this is where to start.