Government Contracts Made Easier: Second Edition

281 Pages. List price $24.95 USD

In this updated edition, Judy Bradt brings you the secrets to winning US government contracts – whether you’re taking your first steps, or expanding your footprint in pursuit of the world’s largest buyer. Government Contracts Made Easier is loaded with resources that seasoned contractors take years to discover.

Key Concepts: Find out what successful companies master as they launch and grow their government contract business.

  • Profiles in Success: Ten business owners – small and minority business owners, veterans, women and men – share their journeys, their challenges, their mis-steps, and the tactics they used to win government business.
  • A Structured Approach: Seven steps guide your journey into the heart of what it takes to win government business.
  • Exercises: Get the tools Judy uses to work with her clients.
  • Research Data & Top Expert Insight: Hard statistics and analysis on what success takes – from new studies and leading specialists in diverse aspects of government business.
  • Checklists and Tip Lists: Plenty of easy-to use point-form lists make this technical material simpler to work with.
  • Resources: There’s always more to learn. Find out about free and low-cost resources.
  • And even more online! The book gives you special links to detailed how-to guides you can use now

Government Contracts Made Easier: The Strategy Workbook: A Companion To The Original Handbook

64 Pages. List price $19.95 USD

This action-packed companion to the original guide lets you work hands-on with all seven steps to craft your unique plan to reach your highest-potential government prospects faster and more cost-effectively. That means more profit, and more growth, for you in a tough, competitive market.

Created in response to popular demand and field-tested, you get:

  • Goal-setting guides: Define achievable objectives that will build momentum.
  • Transition to new business: Pick the easy path for market entry and development.
  • Capacity analysis: Find the projects where your performance will shine.
  • Pinpointing your sweet spot: Improve your profitability fast!
  • Market research worksheets: Use the most powerful free tools in the marketplace.
  • Bid/no-bid Matrix: Decision-making by the numbers.
  • Competitive positioning: Uncover clues to pre-RFP opportunities.
  • Unique value proposition: Make your company stand out.ness networks: Focus on key contacts who can help you win.
  • Marketing planning guide: Align your marketing with fiscal year end spending.

Downloadable Software

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Strategy Planning Software

Delivered electronically. List price $69.95 USD

Your plans will change the moment you hit the street and start to market.

This softcopy edition of the classic Strategy Workbook in fillable PDF will help you keep up.

With over 330 expandable data fields, this powerful tool lets you use the market research worksheets over and over. You’ll love the bid/no-bid matrix page, with programming for automatic calculations and options to change decision factor weights!

Revise your strategy as you go along, collaborate easily with your team, and adapt your initial government market business plans to reflect lessons learned along the way.