The R.E.A.L.
Framework for Winning at Federal Sales

The Essential Ingredients for Federal Sales Mastery

Judy Bradt with Summit Insight, LLC

REAL success happens when you move upstream in the pipeline, and stop asking “What can I bid?” and start looking for “Who’s my buyer?”

The R.E.A.L. Framework provides different paths to that outcome, which in turns leads to Winning at Federal Sales!

Heather shared REAL Results!
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Heather Lacroix, President Chenega Technical Innovations

Within 8 weeks of finishing the program, Heather and her business team were lined up for $25 million in wins — a combination of competitive and direct awards.

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R = Relationships

  • Who would you rather buy from — someone you don’t know, or someone you have a relationship with? Exactly.
  •  Real federal humans are responsible for creating the opportunities you want; relationships with those humans lead to access to their projects.
  • With our relationship-first approach, discover how to show up in ways that allow you to leave the databases and subscription services and the smile-and-dial sessions behind.

Relationships are the core of everything we do. Explore our Live & On-Demand Webinars for an introduction to this proven approach.

E = Experience

  •  To boost your win rates and profits, turn dropped-from-the-sky “opportunities” into experiences that target the right federal human at the right time
  • Automated proposal processes ease the path for your team and set you up to deliver the right proposals to the right people at the right time.
  • Drilling down further, learn to polish those proposals to a high shine and know what to avoid so your company isn’t labeled a “loser.”

In federal sales, experience beats transaction every time. Check out our Building Blocks of a Winning Proposal program to craft an experience that paves the way for federal buyers to more easily do business with you.

A = Acceleration

  • You’re doing all the things—building relationships, polishing proposals. Yet the door to the big projects you want remains closed. Judy’s TOPGUN coaching and mentorship helps you quickly eliminate roadblocks, accelerate wins, and increase your revenue.
  • Each of our TOPGUN coaches has over 30 years’ experience in federal acquisition, including as federal contracting officers themselves!

You don’t know what you don’t know–until you know it. In your first one-on-one TOPGUN coaching session with Judy, get action steps you can take right away to your challenges turn into advantages and pave the way for an accelerated pipeline of the federal projects you’re after.

L = Laser Focus

  • Results can’t always wait. And DIY efforts aren’t always best for your business. Your best bet for the wins you’re after is to laser focus on the right efforts at the right time and for the right federal agencies and humans. 
  •  How to get at that sharp focus? Get it through the Federal Business Intensive, a 60-day, private consulting program for govcons who want to grow.
  • More than a course or training, the Intensive is a hands-on, interactive experience for you and your whole team.  

Want to go from subcontract to prime? From a scattershot approach to one that swells your new leads, opportunities, and sales? Check out the Federal Business Intensive.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Raving Reviews With Results that Mean Business

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