BRODA Enterprises Inc.

Background:
Since 1981, BRODA (link is external) has been providing positioning and mobility chairs to help improve quality of life. We are proud to serve the Department of Veterans Affairs, State Medical Facilities and Government Agencies. We provide comfortable, functional seating designed to accommodate each patient’s individual needs. BRODA also offers tilt and recline shower commode chairs, gliders, bariatric seating and custom seating.
Issues:
We wanted more success in navigating the layers of potential contacts in the government business channel. We needed to develop a solid methodology for “getting over the wall” and identifying our key targets.
Summit Insight Solution:
Through Summit Insight’s Lightning Launch (link is external) program, we got a four-pronged “attack” approach with amazing amounts of “intel” detail for our target facilities.
What we liked best was the amount of customization that the Summit Insight team provided. This was not a “cookie cutter” consultation solution. They took the time to learn about our business and product line; and kept the interaction structured with a casual approach.

We increased our Federal revenues by 47% this year. BRODA made significant changes to our Marketing Team to increase our online presence. Thank you! You provided us with terrific tools to make our contract successful.
~ Jessica Harding, Government Sales Manager, Broda

Hear Broda’s Government Sales Manager, Jessica Harding, tell more of the story: Link to the 4/27 webinar recording HERE. (link is external)

Results:
We increased our organizational approach with a blended effort that now includes phone outreach, electronic e-blasts, and traditional mail. We learned how to present our product as a unique “value added” solution, and speak to our customers’ pain points.
Since we completed our Lightning Launch and started to implement our Federal Sales Action Plan, we:

  • Closed over $80,000 of new business in 90 days
  • Generated over 100 new qualified leads
  • Submitted over 50 proposals and quotes

Amazing ROI! Thinking about Summit Insight’s Lighting Launch (link is external)? Pull the trigger!! I thought I knew the government channel, but, man, I had a lot to learn.
~ Thomas Cobb
Customer Service & Inside Sales Manager
BRODA Enterprises, Inc.

Are YOU ready for this kind of success? Let’s talk. Call Judy Bradt (link sends e-mail) (703) 627 1074 today!

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